Digital cultural policies in Europe

Released
23. September 2022
ISBN
Publication
Presentation
Author:
Ole Marius Hylland (chair/corresponding author), Mira Burri, Katarina Gidlund, Christian Handke, Arturo Morato, Kate Oakley, Jaka Primorac og Aleksandra Uzelac

Panel på ICCPR.

This panel will discuss the relation between national cultural policies and the digital turn. It is based on an international and comparative research project, Rapids and backwaters. Adapting fast and slow to a digital cultural turn, led by Telemark Research Institute. The other participating institutions are University of Barcelona, Mid-Sweden University, Erasmus University (Rotterdam), IRMO (Institute of Development and International Relations, Zagreb), University of Glasgow and University of Lucerne. The basic idea of the panel is outlined below. It will present preliminary analysis from an anthology with the same title as the panel.

 

What happens when cultural policy turns, or needs to turn, digital? European countries face great and similar challenges in the process of making their cultural policies coherent with a digital turn. Among the central challenges seem to be the following:

 

  • The internationalization and integration of online markets – making national policies difficult without international collaboration.
  • The emergence of central, intermediary platforms such as Amazon, Spotify, YouTube, that may develop market power and effective lobbying on both the national and international level.
  • Technological convergence – making different kinds of cultural consumption centred around a small number of technical devices.
  • An apparent pre-eminence of a market logic – making market value the primary value of a cultural product.
  • Tax and regulation evasion – potentially diminishing national cultural budgets.
  • Free trade and non-discrimination clauses in international trade agreements – making it difficult to prioritize cultural products from certain countries or a single country.
  • Harmonization and coordination of policies within the EU and EFTA (European Free Trade Association) – making it necessary for national cultural policies to adjust.