Abstract
The system of fixed book prices whereby publishers
set the price customers pay at the bookstore is very common in Europe
and, according to the European Parliament, it is a means of unique
cultural importance. For this reason, it is considered to more than
outweigh any negative effects on the economic efficiency of such
regulations. The main conclusion of this article, however, is that it is
quite hard to find convincing evidence, either theoretical or
empirical, that fixed book pricing is better, even as a cultural means,
than free book pricing.