Abstract
The REKO networks are a model for direct sales and contact between producers and consumers through social-media that emerged rapidly in Norway. We examine motivations and potential contributions to organic production and consumption of food related to three different groups involved; initiators, producers and consumers. A mixed methods approach was applied combining survey, interviews and workshop. The study reveals that REKO filled a gap for producers to obtain new markets and consumers to obtain local and fresh food, based on trustful communication. REKO stimulates production and consumption of organic food and changes in power structures, but there is a danger of falling into the “local trap.”
